True profit calculation
Combine product cost, shipping, packaging, fees, VAT, and ad spend into one clear net profit result.
For TikTok Shop EU sellers
Know your real profit before you list a product.
Calculate true profit, margin, break-even price, and target selling price in seconds — tuned for EU markets.
Core use case
Pricing decisions
Best for
EU sellers
Main output
Net profit
Live product checkHealthy margin
Example result from a sample product.
Selling price€29.99
True cost€18.41
Net profit€11.58
Margin38.6%
Built for faster product decisions
Includes fees, shipping, packaging, VAT, and ad cost
Made for EU market pricing workflows
Helps sellers avoid weak-margin products
Purpose-built for EU ecommerce pricing workflows.
Calculator dashboard
Enter your numbers, see the real margin, and decide instantly whether the product is strong, risky, or not worth listing.
Product inputs
Add your product numbers and fee assumptions below.
Tip: use real shipping and ad costs to avoid overestimating profit.
Profit results
Updates instantly while you edit your numbers.
True cost per sale€26.95
Net profit€3.04
Margin10.1%
Break-even price€26.95
Price target
€26.95Switch to target mode to calculate the selling price needed to reach your desired profit.
Too thinThe margin is fragile and may disappear with returns or discounting.
What you can calculate
Everything important in one place, so you can decide quickly whether a product is worth testing, pricing higher, or dropping completely.
Target price planning
Set a profit goal and see what selling price you need to hit it.
EU country presets
Start with assumptions for Italy, Germany, France, and Ireland, then adjust them to fit your store.
Your product library
Save product ideas, compare margin quality, and keep your best opportunities in one place. Free plan: 0/5 saved.
| Product | Market | Selling price | Net profit | Margin | Status | |
|---|---|---|---|---|---|---|
No saved products yetSave your first product to compare strong items, weak-margin items, and pricing ideas. | ||||||
Simple pricing
Start free. Upgrade for unlimited saved products, full EU presets, and faster pricing workflows.
€0 / month
Best for testing a few product ideas before you commit.
- Core calculator
- 1 market preset
- Up to 5 saved products
€9 / month
Best for active TikTok Shop sellers running regular product tests.
- Unlimited saved products
- All EU market presets
- Target profit pricing
- CSV export
€19 / month
For sellers managing multiple stores or comparing larger product catalogs.
- Multi-store views
- Scenario comparison
- Shared workspaces
Frequently asked questions
Everything you need to know before you upgrade.
How does the free trial or refund work?
You can use the free plan indefinitely with core features. If you subscribe to Pro and it's not the right fit, email us within 14 days and we'll refund your payment — no questions asked.
Can I cancel my subscription anytime?
Yes. Manage or cancel your subscription any time from the Stripe customer portal link in your receipt email. You keep Pro access until the end of the current billing period.
Which payment methods do you accept?
All major credit and debit cards (Visa, Mastercard, American Express) through Stripe's secure checkout. Depending on your country, you may also see Apple Pay, Google Pay, iDEAL, Bancontact, SEPA, or Klarna.
Is my payment information secure?
Yes. Payments are processed by Stripe, a PCI DSS Level 1 certified provider. We never see or store your card details — everything happens on Stripe's secure infrastructure.
Do I need an account to use the calculator?
No. The core calculator works without signing up. Create a free account to save products across devices, and upgrade to Pro to save unlimited scenarios.
What happens right after I pay?
Stripe redirects you to a confirmation page. Your Pro features unlock immediately on the account you used at checkout — just head back to the calculator.
Which EU markets are supported?
Pro includes presets for 20+ EU markets — Italy, Germany, France, Spain, Netherlands, Belgium, Austria, Portugal, Poland, Sweden, Denmark, Finland, Czech Republic, Romania, Ireland, and more. Each preset covers local VAT, typical platform fees, payment fees, shipping, and packaging.
Do you offer invoices for business use?
Yes. Every payment generates a Stripe receipt with your details, suitable for accounting and VAT records. Add your company name and VAT number at checkout.
Price products with more confidence before you launch.
Use ShopMargin EU to check real margin, test better price points, and avoid products that look good until the hidden costs show up.